ABOUT US 

Welcome to The Purl Story by Veedha, where timeless tradition meets modern elegance. We believe that clothing is more than just fabric — it’s a story of culture, craftsmanship, and confidence. Our brand was created with the vision of celebrating ethnic wear that is not only stylish but also comfortable, versatile, and crafted with care.

Every piece in our collection is thoughtfully designed to bring out the beauty of Indian heritage while adding a touch of contemporary sophistication. From everyday salwar suits to statement ensembles, our focus is on quality fabrics, intricate detailing, and flattering silhouettes that make you feel effortlessly graceful.

At The Purl Story by Veedha, customer happiness is at the heart of everything we do. We are committed to offering a seamless online shopping experience, reliable customer support, and products that you will cherish for years to come.

We’re more than just a fashion label — we’re a community that values authenticity, trust, and individuality. Whether you’re shopping for a festive occasion, a casual day out, or a timeless wardrobe update, we’re here to help you look and feel your best.

Thank you for being part of our story. With every purchase, you’re not just choosing clothing, but joining us in celebrating the art of dressing beautifully.